Business Intelligence in a Corporate Environment Essay Example for Free

Business Intelligence in a Corporate Environment Essay The purpose of this literature review is to provide an overall perspective to the workings of business intelligence in a corporate environment. With the onset of massive technological gains in the past decade the implementation of business intelligence has grown accordingly. In the workplace the demand for business process improvement, responsive reporting, cutting edge forecasting, and internal business customer relations has triggered a need for a unit that understands the business needs as well as the impact on company technology. This review will focus on the various areas that business intelligence impacts in the workplace. There will also be an emphasis on understanding the longevity of these types of units. With these units in the workplace questions concerning departmental automation goals and the impact on the maturity stages that are involved with the creation of business intelligence units. Finally, with the growth of data collection and ease of use, the security and management of company information is intertwined with the operation of business intelligence. The Age of Information The Role of Shifting Technology Throughout history technology has influenced the very fabric of business operations. The role of business intelligence in this shift is the implementation and continuous improvement of that technology. This role is ever changing because technology continues to improve. While to some the role of business intelligence seems new and upcoming the usage and practice goes back to the earliest days of industry. An example of this history would be in the automation industry. In years past large amounts of labor was done by hand. The role of the business analyst would be to collect and analyze the entire business process from start to finish. Once this was done the analyst would narrow their focus to the individual in an attempt to provide management with data to increase speed and efficiency. That role is now used  to analyze the systems and machines that are responsible for making the products. While the example above is simple the connection between the shift in technology and the role of business intelligence is clear. With any business the desire for information is strong. To be competitive a company needs to be aware of the business environment in which they operate. Business intelligence serves to meet the information and improvement goals that drive the company to greater success. For this literature review there is an article written by Elliot King that exemplifies the shift of technology and the role of business intelligence on it. King focuses on the large amount of company resources that are spent on the implementation, development, and management of business intelligence technology in the workplace. This attention has been driven by the increasing demand for such software products and personnel to manage them. Understanding this current shift King focuses on the role business intelligence has and will continue to have on the business that use data en mass. The article provides a brief look at the history of data storage and misconceptions about employee interest in accessing the data. This interest has largely been pushed down due to the complex nature of interacting with the information present within the data warehouse. With the explosion of the internet and user assimilation to it these technical barriers are slowing beginning to fall (King, 1998). With the ease of use and understanding increasing employees are beginning to grasp the value of data. This is where the role of business intelligence has thrived. Business intelligence has been implemented to bridge the gap between the employee and the business data stored in the warehouse. This is done through a variety methods that have made data more and more useful to the companies that have and utilize their data. King summarizes his article with the theory that as the internet was opened  far and wide to all this should concept should be applied to the data warehousing. While King understands that the two pieces of technology are different he affirms that they are similar enough in nature that the same approach can be applied. Overall, the article provide a good look at how the shift of technology in business can affect the demand for systems and the personnel that maintain and operate them (King, 1998). The impact of Business growth With the growth of business the world has begun to shrink. No longer are companies that employ a hundred or even a thousand considered to be impressive. In 2014 Bank of America was reported to have employed two hundred and eighty four thousand people to run its operations around the globe (Bank of America, 2014). The implications of companies of this size are astounding and have significantly impacted the demand for business intelligence. To truly understand why a company would spend millions of dollars on business intelligence operations a simple example can be provided. For Bank of America each employee is assigned a unique number or code that distinguishes him or her from the rest of the employees within the organization. On the other side of the table each customer that has interacted with the bank is also assigned a unique identifier. If these are added together the quantity of unique entities starts to become astounding. The example above shows why a business like Bank of America would be heavily interested in utilizing business intelligence assets to manage the data associated with its business units. While the example provided only touches on areas concerning employees and customers the amount of data associated with those people can be mind boggling. For employees this data could be anything from human resource forms to vacation day requests. For customers the data could be products purchased, recorded marketing calls, website interaction as well as a host of other areas. In 2000 Deborah Rowe an article that centered on business trends pushing database management systems to greater growth. Rowe focuses on the data  warehousing concept that has proved to meet a large majority of business needs in terms of information management. The focus of the article is to explain how progress is pushing for better and better systems for managing data. The article talks about how increasing competition has created a lean environment for data management. Companies that are complacent with their data are either failing or catching on to the need for better interaction and usage of their data. Rowe delves into the process of choosing these systems from a corporate perspective. The challenges presented by this type of implementation are rather glaring. These challenges include upfront cost, long term cost, and mismanagement of data. If a company chooses to implement a product that its employees don’t understand correctly the effects can be devastating on the business. Hiring knowledgeable employees to manage and implement the product is essential to long term success. With all of these hurdles of implementing a DBMS system the task can be daunting. Rowe discusses how the task of purchasing and implanting a DBMS needs to be done with great caution and a clear focus. If a business isn’t able to look further down the road and consider how the DBMS can be used in the future it will fail completely. Having a perspective that encompasses as much of the companies goals and visions is critical. This is why companies are constantly looking for individuals that are able to focus on a detailed system but be able to at the same time look at the broader scope of the company’s needs (Rowe , 2000). In summation the article leaves the reader with an interesting perspective on the increasing demand for these systems. Rowe concludes that the ERP industry will grow and tremendous pace in the future. With that growth the need for knowledgeable employees that understand the systems use and can translate the data to affect business needs will continuing to increase. The increasing corporate demand. At its very core business is driven by two simple concepts. These are the laws of revenue and expenses. In business these two laws drive companies on a daily basis. Popular opinion about these  concepts can sometimes sway in either direction. Proponents may put all of their support into revenue generation while others will focus on creating the perfect lean business model. Whatever the theory or opinion is the law of revenues and expenses will remain the same. As discussed in this review the expenses of implementing DBMS systems and employing highly skilled individuals can be massive. To a company that purely focuses on the expense side of the equation these systems may seem like a waste of precious assets. To others who understand the future and current impact of these systems the decision to utilize them is an easy one. Like the concepts of revenues and expenses the goals of a company can dictate the perspective of business intelligence units. The reason demand has begun to steadily increase over the past decade is the potential to affect both the expense and revenue side of the business structure. Business intelligence units are designed to support departments in ways that can amplify their current revenue production and decrease their expense habits. An article written by Ken Rudin explains how corporate demand for business intelligence in their companies is steadily increasing. Rudin talks about how business intelligence has become a very high priority for business executives who understand the values they can derive from business improvement. This demand has grown to the point where corporate leaders are focusing on moving past the traditional business intelligence processes (Rudin , 2007) . Rudin explains the implications of this progressive thought process by paralleling the impact of software applications that software products have had on industry to business intelligence services. The discussion is focused on how executives are looking into custom company specific solution provided on an instant. This type business process software is highly intuitive and seeks to provide all of the necessary tools needed to make an informed business decision. Examples of these on-demand solutions are software’s likes SQL Server Reporting Services by Microsoft. This software allows for not only the display of information but the real time interaction with the data that the web services are pulling their content from. Rudin discusses how these types of solutions are not only catching fire they are exploding all over the business world. This explosion of demand is driven by the complexity of the data being pulled as well as the cost associated with the data being collected and stored. This cost and complexity equation is what Rudin believes is the key piece to business intelligence demand. Like the example of revenues and expenses the idea surrounding on-demand solutions is the same. The question asked is, â€Å"What can these solutions do that allow a normal employee to do their job at a higher level which in turns into a higher rate of return for their employer?† Concluding Rudin’s article he discusses that a key factor associated with on demand business intelligence solutions is the usability of the product. Having solutions created that users do not understand or lose trust in can be a major drain on process improvement. Rudin emphasizes that the development of these processes needs to be done in such a way that they take into account the users that are interacting with them. This is essential to developing a trust relationship between the users and the product (Rudin , 2007). Business Intelligence Tools The Role of Reporting Reporting is one the most essential pieces of and type of business process. If a company sells laundry detergent it needs to know how much product it has, how much product it has sold, and how much it should produce. These three simple questions speak to the ramifications of good reporting data within a business. There is so much information that is gathered by companies with the singular intent of providing reports for business decisions. This gathering is done in a way that the information collected in stored in some type of server  which houses a virtual warehouse. Like a physical warehouse it is critical to understand how and where something is stored so that it can be retrieved for future use. When it comes to reporting the challenge presented to businesses is the quantity and placement of their data. If a business is unable to utilize their data efficiently they are sacrificing business opportunities every second the data is left idle. This quandary has been analyzed and the solution has been to purchase and employee people and products to provide this data in a useful format for business use. In a business intelligence unit a data analyst will focus on first understanding the overall goal of a report request. This is important because the impact of creating something purely based on the request can lead to disastrous results. These can range from customers not understanding the terminology used within the reporting system to not grasping the capability or usage of the system being used to provide the report. To make sure these requests are understand correctly a business intelligence unit is commonly found implemented within a specific area of the business. This cultivates a cross knowledge between the highly technical nature of the reporting systems to the broad scope goals of a particular business department. This type of side by side interaction can be a major benefit to not only getting more precise and accurate reporting it also serves as educating tool to the department through exposure. An article written in 2005 by Harry Debes explains this process in detail. The author of the article begins the discussion by emphasizing the importance of timely and accurate data. These two pieces are the bread and butter of business intelligence. The reason for this is that both factors are highly dependent on each other. Debes explains this concept by focusing on the energy market and the application of business reports in this area of industry. He shows that there various daily functions that are conducted that are in need of  constant monitoring to allow for efficient operation. Some of the examples include repair requests, credit collections, meter usage, demand fluctuations, and most important customers (Debes , 2005). All of the examples cited by Debes are common sense in nature but they require an entire business process to effectively report on. Using the example of meter usage by having daily reports energy companies can identify issues based on real time data and not be forced to swallow a catastrophe because of something as simple as mechanical fault. The problem could easily be identified by a simple reporting tool that was programmed to expect a specific range of usage. If the range was violated the system would send an alert with a level of priority based on the disparity of the ranges. The article written by Debes is a good example of how business intelligence reporting can be implemented in ways that benefit the company at levels of the corporate ladder. From interactive financial data and forecasting to specific customer energy consumption and history reliable and accurate reporting in the energy industry is a very powerful tool that has been used and is being continuously improved upon for future endeavors (Debes , 2005). Impact of data driven Forecasting Forecasting is an important an element of any business. At its most basic level it is simply looking to the future and making guesses to a specific result based on past and present data. This is where the role of business intelligence arrives. Data analysts like their namesake are paid to look at data and decipher how that data works and relates to the business. Once a data analyst is able to firmly grasp company data they can provide constructive advice based on the knowledge of that data. In addition to providing advice the data analyst can create reports that take past data and make estimations programmatically based on definable trends. These reports can be provided through an assortment of software’s and displayed in formats that best fit the target audience. Having a system in place that looks to past data and provides useful  forecasts can not only give a company an idea of where they are going they can also give an idea where their competition is going as well. This ability to compare company performance to the market and project where the company is headed is critical. With timely and reliable forecasting a company can discern opportunities and threats within the marketplace before they even occur. With market competition becoming more and more intense the role of forecasting has been prioritized highly by most companies that operate on a large scale. This is clearly supported by an article written by Susana Schwartz about the greater need for more robust forecasting technologies. The concept of the article focuses on the next level of forecasting that business intelligence units are seeking to achieve. The author talks about how the next set of tools utilized by business intelligence units will be integrated into the business processes that have already been laid down. The key factors that are emphasized are the broad categories that these tools can influence. Examples of these are products such as SSRS by Microsoft, ARGOS by Ellucian, and APEX by Oracle. Each of these tools provide granular interaction with business process data while still being able to be applied to other categories. These tools are used to be the developing platforms that take the business process driven data and formulates it into reportable information used for forecasting. In the article these are the types of tools that Schwartz describes when talking about integrated and real time driven tools (Schwartz, 2007). Concluding the article by Schwartz she emphasizes the value of report generation. She talks about how even if the emphasis might be redundant the need to focus on this factor is critical to accurate forecasting. This is because all of the past data collected is contained within the reports. Schwartz’s realizes that for business units to understand any of the forecast data they need to be familiar with the data that has been collected and displayed within the provided reports (Schwartz , 2007). Data analysis and Improvement The core of what business intelligence does is data analysis and improvement. Both of these factors contribute to each other in a never ending spiral of push and pull. When data is analyzed it is used to improve a process which in turn is analyzed. With this concept firmly in place understanding the role of business intelligence becomes clearer. As the facilitator of analysis and improvement business intelligence units are responsible for the flow between the two actions. When a department senses a need for analysis or improvement the business intelligence unit is used to facilitate that action. This responsibility to facilitate these actions is what drives the demand by corporate leadership. As expressed earlier in this review having units that are constantly looking at moving the expense line down and the revenue line up is very beneficial a corporate entity. An article that was created in response to a seminar on business data analysis describes how this process is essential to the strategy development and future readiness of company’s based on data analysis. The article provide insight into a couple areas within the sphere of data analysis. One of these is building the foundations and structure of the culture within the company to respect the data and make decisions off of it (Computer software .., 2012). This whole concept of creating a decision based culture is driven by the need for action in the market. If a company fails to take action on its corporate strategy it will fall behind its competition fairly quickly. The article discusses how through data analysis an attitude of decision making individuals can be created to promote action. The key of this data driven culture is the analysis that goes into making the data credible. Without credible data the ability to make decisions quickly and effectively is crippled. If employees can’t trust the data they are working with they will begin to question the entire infrastructure based on a single data set. In addition to data analysis the article talks about  improving recruitment through data analysis tools. Being able to create a clear picture of who a person is before the expense of bringing them in for an interview can be a great time and money saver. This is done through internal and external data analysis (Computer software .., 2012) . Once research is done on an individual the business intelligence units can categorize potential recruits and provide reports based on recruiters specifications. If an office manager needs someone with three years of experience and a knowledge of a specific software system a tool can be created to provide that data in real time to the inquiring party. When it comes to data analysis and improvement making sure that they are used in conjunction is essential for seamless implementation and continued success. An example of poor usage is providing a complicated and detailed report within a system that can’t handle the data correctly. Even though the data itself is good the system used for improvement is poor. This can create animosity towards certain products and mistrust in data (Computer software .., 2012). Data management The term data management is something that has been thrown around industry the past few years. When this happens the real meaning of the terminology begins to take on a life of its own based on the perception of those trying to comprehend its true meaning. A clear way to explain what the definition of data management is to show the similarities between an industries accepted practice. Like employee management data management requires a certain style to correctly guide the direction of the data. In a department setting a manager may spend time developing a plan that their employees will play specific roles in. The same is true with data management. Depending on the setting and usage data is set aside in specific formats to meet highly granular needs. A good example is list of information that is associated with a company’s employees. The data will stay the same but it requires a level of management to break into specific formats to meet different needs. The human recourse depar tment might need the list as a reference sheet to pull information about quickly and efficiently. That same information could also be used by the employee development department to conduct surveys and  gauge employee satisfaction. These examples are very simply but they do provide a good idea of how managing data in a succinct and efficient way can broaden its usage and usability immensely. There is an article written in the Journal of Digital Asset Management that describes the role of business intelligence on data management. This article provide a brief look into how the emergence of big data has pushed an emphasis on utilizing business intelligence units to provide levels of data management. The article talks about how business intelligence is beginning to play critical role in the storage, maintenance, and usability of the data. These three factors are critical in guaranteeing the reliability of information collected and scrubbed for company use. The first of these factors briefly mentioned is the storage factor. Arguably the most important of the three storage is the bucket where all unstructured and structured data is stored (Jordan Ellen , 2009) . Within the context of the article the authors describe how storage is the first step that business intelligence units have to consider when managing data. The tasks associated with this piece range from creating feeds to port information from various databases to creating tables and views within specific schemas. Within these tasks the question that is constantly asked is the question of available space. This question permeates each of the three factors but is most prevalent at the initial of data management. The second piece is the maintenance portion. This factor is most prevalent once data has been stored and refined into a usable manner. The article shows how this responsibility is what keeps business intelligence units in a critical role to companies data management needs. The tasks that occur with data maintenance can range from eliminating old data, archiving, inputting new systems, and creating methods to encourage more efficient data retrieval and reporting. The final factor addressed in the article is the factor of usability. This concept is what non-IT personnel will focus most of their attention on when looking at data resources. Business intelligence plays critical role in getting the data into an understandable and usable format at the customer level. This is the defining piece of business intelligence focus. Employers look specifically for individuals who are able to translate the technical data from a database perspective and be able to make that information as clear as possible for non-information technology users (Jordan Ellen , 2009). Internal communications When considering things that business intelligence employees should do well is internal communications. In many companies business intelligence units will be the ambassador between the data and the customer. These individuals are responsible for understating the customers’ needs from an IT perspective. Once the needs have been determined the customer needs to be made aware of how close or far away from their original needs are to the ones seen by the business intelligence personnel. Being able to discern what a customer needs is extremely important. The emphasis placed on cultivating effective communications between all parties is absolutely critical to getting the information needed to create or improve business processes. There are so many adverse situations that occur within corporate setting that could have been avoided by simply establishing channels of communications with involved parties. A good way to do this is to provide updates on the progress of the project. This c an done by collaboration software, email, phone calls, and face to face interaction. By establishing a working and efficient internal communication structure customers are more at ease with the progress and process being developed. This is essentially a status gauge that shows that all parties are involved and have a say in what is happening. An article released by press wire gives a good example of how companies are understanding the importance of internal communications and the role of business intelligence in it. Based on the trends within industry the article shows how the shift of technology has affected the way internal communications are done between IT and the various corporate departments. What has occurred in recent years is the need for new strategy development with business intelligence as key factors in these strategies (Business intelligence..,2001). From a corporate standpoint these new strategies have ushered in a different perspective of IT individuals in the workplace. No longer are individuals that work with databases left out of conference calls a nd meetings that determine company direction. The article clearly explains that the need for individuals with technical and corporate goal understanding need to have an opinion in new processes and strategies. These individuals are becoming more and more important because of their perspective on how technology is being used in the marketplace. The final portion of the article by press wire addresses an important decision the  transitioning companies have to make. The authors emphasize that decisions makers need to reshape their perspective of units like business intelligence and truly value the opinions that are being shared. If this perception of the average IT worker from the 1970’s continues to permeate a company’s upper level management the likelihood of less opportunities and more threats to occur is much more likely than competitors who are understand the shift (Business intelligence..,2001). Business Intelligence Outlook From a sustainable field outlook the question has been raised is whether business intelligence as a field is here to stay. In any profession this question has been and will be asked as the world changes. No profession is one hundred percent guaranteed that the field will continue to be useful to the society in which operates. This simple truth puts into perspective the fragility of any profession. In regards to business intelligence determining whether the field is going to progress for years to come is difficult. Currently, the demand for business intelligence employees and or software is currently high. With many top competitors in various industries searching for ways to cut cost and improve efficiency the current market outlook is good. On the flip side of this equation the risk for business intelligence to improve itself out of a job is a definite possibility. With new software’s being created the technical barrier created by big data is beginning to slowly fall. The threat to the field is that companies will purchase a customer based software that provides cookie cutter reports that can be used by non-IT users to make business decisions. An article by the journal of Journal of International Technology and Information Management touches on this topic and describes how measuring the effectiveness of business intelligence on a company can determine its future market outlook. The authors take a detailed look at how in some situations a business intelligence department has been effective for some companies while for others the effectiveness has been limited (Vinekar,Teng, Chennamaneni , 2009). The important factors that the authors cite for effectiveness center on corporate understanding of the role of business intelligence, implementation, defined goals, and perceived value opinion. Each of these factors are cited because of they are all touched at the inception of the business intelligence unit within the company. Without these factors being addressed correctly the ability for a business intelligence unit to operate effectively is severely hampered. The first of these factor is the identity of the department. Just like meeting a person for the first time the impression created on the meeting is what defines the perception of the relationship. The article talks about how it is the responsibility of those implementing the unit to clearly lay out the benefit that the department will bring to the company as a whole. These individuals include directors and manager. This push stage is the first step in gauging whether business intelligence will be effective within a company. If corporate leaders understand the benefit of the unit and put their support behind it the initial reaction is more likely to be positive than negative. The caution that is applied to this phase is that if there isn’t top down approval the unit will not succeed. The authors strongly emphasize the need for an executive push at the inception of the business intelligence unit (Vinekar,Teng, Chennamaneni , 2009). The second factor discussed by the authors is the implementation phase of a business intelligence unit. This is the first step to making a concerted effort for a business intelligence impact on a company. The authors talk about how this phase needs to be handled in a way that allows for immediate impact. The rational for this approach is that if the business intelligence unit can prove its value at inception the perceived value of the unit will be cemented in its early success. With this approach the authors also caution at the risks involved. If the unit is not prepared the likelihood of error is high. Just like the  perceived value of the unit based on a positive rollout the same can occur for a negative one. The authors are adamant in their idea that to make a good impact the unit needs to be prepared and aware of the tentative situation in which the unit is placed on the onset. The third factor is defined goals. The unit needs be able to clearly express their goals for improving the company’s internal and external business processes. The article describes how the focus of the department needs to be grounded in the goals and direction set at the onset. This allows for an immediate understanding of what the unit hopes to achieve. The authors caution that without clear goals for the department the unit will not be able to work succinctly. The final and most important factor discussed in the article is the perceived value opinion of the business intelligence unit from the rest of the company. This perceived value is critical for unit to be able to provide opinions and trusted data. The reason cited by the authors why this value opinion is most important is because the opinion can be had by every employee within the company. The simple truth is that with more eyes watching the unit there is a higher level of critique applied to the actions done by the business intelligence unit (Vinekar,Teng, Chennamaneni , 2009). Departmental Goal Impact In most businesses the unit structure is broken out into various departments that meet company specific needs. Examples of these include accounting, budgeting, marketing, human resources, RD, and many more. These departments all do things that are subject specific but require a certain level of overlap with the rest of the company. For example the budgeting and accounting departments are joined at various stages of the financials that the company uses. Having an understanding of these departments is very important from the perspective of the business intelligence unit. The reason business intelligence units need to grasp the subject impact as well as overall impact of departments is because the processes built usually touch more than one specific department. What this means is that a data analyst needs to be able to determine what is best for not just one department but for all parties involved. With a macro perspective of the company the business intelligence units are able to impact broad groupings of departments. This in itself is a big benefit to the company as a whole. The reason for this is because the improved processes help promote better interaction between departments. This is like connecting various standalone silos to each other with an agreed on process. An article that addresses this departmental impact comes straight from the Business Intelligence Journal. The whole premise of the article is the authors argue that by assimilating business intelligence units into departments these units can change the departments core business practices. This can be done by embedding individuals from the business intelligence department into other departments through the company (Elbashir Williams , 2007). The authors lay out a plan for making sure the company gets the best benefit when the embed business intelligence personnel in a different department. The authors talk about how it is important to make sure an understanding of the units function is clearly laid down before the unit is implemented. The importance of this is that the departments understand the business intelligence units are not directly under the units they are embedded in. The article makes it clear that to make the relationship work between the BI unit and the department the BI unit cannot be under the department they are servicing. The rational for this is that if the BI unit is under their own department they will be less inclined to favor a department when building a business process for multiple departments. This is important because it allows the business intelligence employees to say no to things that might be requested out of ignorance or selfishness. The second step for success when embedding a BI unit is to establish the  relationship. The authors describe how important it is to set up the way communication is supposed to occur. In most situations it is important to have the directors of the department as the individuals responsible for setting up the proper channels. The benefit of this is that it forces employees to acknowledge the support of the department’s directors. This means the BI unit will be able to get the information they need from department employees to formulate effective business process improvements (Elbashir Williams , 2007). The final piece that the article discusses is how much leeway the BI unit has to make departmental decisions. In some cases the BI unit make most improvement decisions based on technology understanding and departmental trust. In others the unit has little leeway and requires approvals from the department to enact improvements. Whichever way the process is set up it is important to have that clearly explained and understood by all parties involved to avoid confusion (Elbashir Williams , 2007). Tiers of maturity. In the business intelligence community there are various levels of maturity associated based on the length of time the unit has been in service to the company. Each of these levels are determined based on the progress the unit has made. These level begin at inception and end at forecasting. It is important to recognize these levels to determine the progress the department is making in the company that it is being utilized in. These levels are broken out into three specific categories. These are the inception phase, the break even stage, and the forecasting stage. Each of these stages is unique and presents its own set of challenges to the business intelligence unit. The most critical phase is the inception phase. Since this phase is what spawns the impact that the BI unit makes it is critical that it goes well. During the inception phase of the unit the challenges presented center on assimilation to the company. The unit must be able to find their place within the work environment if they are going to effective in the company. By analyzing company needs prior to actually meeting and planning with departments the unit can have a head start on how to make an immediate  impact on their departmental customers. The second tier is thoroughly described in an article by a group of authors writing for Information Technology and Management. This group of authors describes how the second phase of maturity is centered on getting to a point of break even. This term refers to the business intelligence unit being able to complete/automate enough critical tasks that they are able to look begin forecasting (Zeng Duan, 2012). During this second phase the authors stress the importance of consistency and performance. These two ideas are what the authors believe drive the unit towards a proactive mindset and away from a reactive mindset. This transition of thought processes is what make this phase important. Once a unit can break though to a state of mind that is forward looking they can begin to develop ideas that will prevent problems before they happen and predict future opportunities before they occur (Zeng Duan, 2012). The final phase is briefly addressed in the article and deals with the forecasting and future opportunities phase. This is tier of maturity that each business intelligence unit strives to get to at some point in its existence. With this phase the unit is able to think more creatively and follow leads and trails into data that could provide beneficial to the company (Zeng Duan, 2012). The conclusion makes a final point in regards to the level of maturity. The point made is that these levels once attained are not concrete. With the ever changing needs of the company as well as the creation of new technologies the department can easily waver between different tiers. The authors suggest that having a proactive approach is the best way to stay at the highest level of maturity for the longest periods of time (Zeng Duan, 2012). Marketplace perspective The final point of this literature review centers on the industries perception of business intelligence as a whole. This perception is what drives the demand for business intelligence within the workforce. If  industry believe the benefit of a business intelligence department is greater than the cost then demand for these units will be high. If the value garnered is perceived as minimal then the field will falter. The real question that the marketplace has been asking falls on longevity. There has been speculation the technology will eventually push this field out into the cold. This would be done by platforms that mimic the various functions and responsibilities that are currently being held by business intelligence employees. If this happens the need for large quantities of analysts would no longer be needed. An article written by Chen talks about the perspective of business intelligence by outside entities. He looks at how a business intelligence unit can provide a competitive a dvantage to a company based on the agility it affords. He argues that by having units that can provide data quickly the competitive advantage created is enough to sway popular opinion into the positive (Chen, 2012). Chen talks about the need for business intelligence units and his belief that the agility of these units will continue to drive demand. His entire argument is based on the unit’s ability to adapt to new technology and processes quickly enough to afford decision makers consistent windows of opportunity. Chen’s belief is that no matter how advanced technology gets the need for individuals to understand and communicate it to decision makers will always be needed. Chen concludes by describing how business intelligence units need to maintain a high level of flexibility. He addresses the issue of complacency and warns that if laziness creeps into the department then shifting technology will engulf the department. The real value is the ability to quickly analyze and develop a well thought out process that improves the current one using the existing resources at their disposal (Chen, 2012). Conclusion Business intelligence at its very core is business process improvement. This can be done through many different ways but the concept never changes. An individual working in a business intelligence department always ask the question, â€Å"How can I make this process better?† This simple phrase is the core of what business intelligence is and what it will always be. There are many companies that understand the importance of business intelligence. These companies have realized how important it is to strive for a lean work  environment. This is achieved by isolating areas of work that can be automated or improved through the efforts of business intelligence units. The impact that can be made by tasking a unit to think through a process from every perspective and redesign it to meet current needs can be a massive benefit. In conclusion, there are many areas in which business intelligence can be utilized to benefit a company. From data management to data security business intelligence departments are meeting the needs of companies as today’s technology moves faster and faster into the future. It remains to be seen whether these units will become a staple of the workplace but their current impact has been instrumental to the information technology industry as a whole. Reference Bank of america company statistics. (2014, March 3). Retrieved from http://www.statisticbrain.com/bank-of-america-company-statistics/ BUSINESS INTELLIGENCE: Internal communication excellence is critical to business success. (2001, Jun 29). M2 PresswireRetrieved from http://search.proquest.com/docview/444695082?accountid=12085 Chen, X. (2012). Impact of business intelligence and IT infrastructure flexibility on competitive advantage: An organizational agility perspective. (Order No. 3522073, The University of Nebraska Lincoln). ProQuest Dissertations and Theses, , 124. Retrieved from http://search.proquest.com/docview/1035336826?accountid=12085. (1035336826). Computer software; business data analysis provides key to delivering successful workforce planning strategies. (2012).Marketing Weekly News, , 286. Retrieved from http://search.proquest.com/docview/926791455?accountid=12085 Debes, H. (2005). Business intelligence for the bottom line. Energy Markets, 10(4), 36-38. Retrieved from http://search.proquest.com/docview/228760265?accountid=12085 Elbashir, M., Williams, S. (2007, Fourth). BI impact: The assimilation of business intelligence into core business processes.Business Intelligence Journal, 12, 45-54. Retrieved from http://search.proquest.com/docview/222617043?accountid=12085 Jordan, J., Ellen, C. (2009). Business need, data and business intelligence. Journal of Digital Asset Management, 5(1), 10-20. doi:http://dx.doi.org/10.1057/dam.2008.53 King, E. (1998, October). The business intelligence technology shift. Enterprise Systems Journal, 13(10), 17+. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA21260167v=2.1u=vic_libertyit=rp=CDBsw=wasid=6f3bfaa58245586c92ea5fb6ad499092 Rowe, D. (2000). Business intelligence trend leads DBMS growth. Technology in Government, 7(4), 17. Retrieved from http://search.proquest.com/docview/206108771?accountid=12085 Rudin, K. (2007). On-demand business intelligence. DM Review, 17(8), 26. Retrieved from http://search.proquest.com/docview/214676633?accountid=12085 Schwartz, S. (2007). BI 2.0 the next generation of business intelligence tools will be integrated within business processes themselves, enabling improved forecasting and real-time data analysis. Insurance Technology, 32(4), 41-44. Retrieved from http://search.proquest.com/docview/229300747?accountid=12085 Vinekar, V., Teng, J. T. C., Chennamaneni, A. (2009). The interaction of business intelligence and knowledge management in organizational decision-making. Journal of International Technology and Information Management, 18(2), 143-159. Retrieved from http://search.proquest.com/docview/205859311?accountid=12085 Zeng, L., Li, L., Duan, L. (2012). Business intelligence in enterprise computing environment. Information Technology and Management, 13(4), 297-310. doi:http://dx.doi.org/10.1007/s10799-012-0123-z

Marital harmony Essay Example for Free

Marital harmony Essay The Taming of the Shrew is a play written by Shakespeare in Elizabethan times to examine many complex ideas, including those of social roles and marital harmony. These two in particular relate to the character of Kate, and the way her circumstances change and the way she reacts creates the main interest of the play. At the beginning of the play, we meet Katherina, also known as Kate, as a fiery, wilful, aggressive and apathetic young woman of the Italian town of Padua. We learn she is known for these undesirable traits, and laughed at by the men and women of Padua alike, and a common target of hurtful ridicule. All the strain of this is merely worsened by the apparent perfection of her sister, Bianca. As much as Katherina is rebellious, shrewish and undesired, Bianca is her opposite and has many suitors. Bianca fits the Renaissance female ideal in her unassuming, graceful, intelligent and mild nature. The light in her father, Baptistas eye, and the hearts desire of so many, Bianca is a source of much jealousy and insecurity for Kate. Katherina is clearly intelligent and independent, and so refuses to play her social role as the maiden daughter. Instead, she would always insult and degrade all men she came across, and fiercely deter all suitors, much to the anguish of her father, determined to have her wed. Kate detests societys expectations of her, like how she should obey her father and show grace and courtesy to all her suitors. However she must also see that she must eventually conform to a role, and given the inflexibility of her current one, the best hope is to get married. The unhappiness and conflict of desires would only exasperate her poor temper, and this can only alienate her further. Petruchio, an eccentric, boastful, astute and quick-witted gentleman from Verona on the quest to wive and thrive in Verona, has set his mind on marriage to Katherina, with only her enormous dowry in mind. He meets with her, and engages in a barrage of insults. Here he proves himself to be Kates intellectual equal, as he quashes every insult laid unto him. She is her usual shrewish self to him, but he resists and tells her he will marry her with or without her consent. Baptista then tells her that Petruchio has claimed he will marry her the next Sunday, and Kate makes no objection, so the wedding goes ahead.

Carolingian Renaissance Handwriting

Carolingian Renaissance Handwriting The Carolingian Renaissance is known for the cultural transitions and great achievements that were obtained in the 8th century under the direction of Charlemagne. Charlemagne, who was also known as Carolus Magnus and Charles the Great, was one of the greatest leaders during the Middle Ages. He was a military man, king of the Franks, and was appointed as Roman emperor in 800 AD. Throughout Europe, he was seen as a great example of an emperor and Christian king. Not only did he revive the political system but also the cultural life of Europe. His activities were seen as a strong foundation of the European civilization which developed during the Middle Ages around 400 A.D. This was his effort in improving the educational standards of the people of the church and his men who held roles in the government. His choice for doing such thing was to have control with his people and others. This educational reform had many great accomplished during that period. Along with this advancement, monas tic scriptoria all over the kingdom used the same type of handwriting. Thus it made the hard work of copying the manuscripts easier and it was seen favorable by many. Also most manuscripts from the medieval times, whether with illuminations or not, were written on parchment. The usage of â€Å"vellum† signified that the manuscript was of great importance. This period allowed many more books to be made and with that more types of books were being used in society. In relation, illuminated manuscripts were items that were the most common during the Middle Ages. They were great examples of medieval painting and being well-preserved made them great surviving specimens of that time period. New innovations for manuscript layouts and embellishments were incorporated into the fabrication of manuscripts. In consequence, the many advances of the Carolingian Renaissance can be seen through the new layout and fabrication of a manuscript, the use of illuminations and different types of ill uminations being produced and the introduction of the Carolingian minuscule or Caroline writing. A typical illuminated manuscript has the components of having texts along with embellishments in the means of using decorations. These decorations range from decorated borders, initials and miniature drawings. If one were to elaborate on the exact definition of the term â€Å"illuminated manuscript†, it would be related to manuscripts highlighted with silver or gold. Earliest surviving illuminated manuscripts date back from around 400 AD to AD 600 and are thought to have been from Italy, Constantinople and Ireland. However, the majority of the surviving manuscripts come from the Middle Ages along with the many manuscripts from the 15th Century Renaissance period and the few from the Late Antiquity stage. Most of these manuscripts were made for religious purposes but evidence shows that there too was an abundance of secular texts that were illuminated. Also these illuminated manuscripts started off in the form of codices, and at times antique scrolls. There is also a continued existence of loose single sheets and some illuminated manuscript fragments which remain on papyrus form. During the Early Middle Ages, books were fabricated in monasteries for business, display or personal use. This led to the beginning of commercial scriptoria that were located in major European cities such as the ones belonging to Italy, Paris and also the Netherlands. Most medieval manuscripts illuminated or not, were scripted on parchment. Such parchment was composed of stretched and treated animal skins of sheep, calf or goat. The term vellum was used to describe manuscripts of great value and high quality. These manuscripts were important because they were used for illuminations. Vellum was made up of un-spilt calf-skin and the other high qualities of animal skins were simply considered as parchment. â€Å"A large manuscript required the use of a whole cow skin and also the whole skin of a sheep to fabricate a folded sheet of two to four pages.† Hides of a whole herd wo uld be required for thick books which made the creation of a Medieval book extremely precious and expensive. About 258 leafs would need approximately 130 animals and it would make piles of four gatherings of leafs. At the start of the Middle Ages, paper use was used to formulate manuscripts and early books that were printed had space left over for miniatures and rubrics to be incorporated later on. Illuminated initials and decorations along the margins were also commonly used. However when printing started to become more popular, there was an increase of books produced and at the same time illuminations decreased. In the early 16th century, illuminated manuscripts were still being produced but not in great quantities. These manuscripts were mainly produced for the rich individuals in society. Books were not owned by many and are seen as a great possession and treasure to have along with the great sense of importance in society. The Carolingians got a sense of Mediterranean art and culture when Charlemagne went to Rome, where he held the title as Holy Roman Emperor in AD 800. He was the symbolic representative of Rome and he since he wanted to revive the Roman culture and learning of the West, it made him the promoter of the arts. He had the goal of joining the artistic accomplishments of the Early Christian and Byzantine culture with that of his own. While Charlemagne was in power, the Byzantine Empire was divided because of Iconoclasm, which was the destruction of religious monuments and sacred images. He made the smart choice of not favouring either side. There were consequences that arose when he decided not to adopt the iconoclastic traditions and at the same time he incorporated a few human figures in society. The Carolingian art promoted the development of Western Romanesque and Gothic art. If Charlemagne partnered with the Iconoclast, Western art that one views it today would be non-existent. Evidenc e of such art can be seen from the surviving manuscripts, sculptures, works of metal and other artifacts from that age. During the Carolingian Renaissance, the illuminated manuscripts were the most number of works that survived from that era. Charlemagne had great ideas while he was in power. While in command new Gospels and liturgical works were prepared, as were educational materials used to depict historical, scientific and literary works originating from ancient authors. The Carolingian art had different monastic centers throughout the Carolingian Empire which were known as ateliers. These ateliers were special because each one had its own unique style and it was influenced by the artists and current styles of that place and time. These images were drawn after the texts were complete. Illustrators designed and planned the abstract and complex images on wax tablets which were the common drawing apparatus of that period. These wooden tablets were hollow for the incorporation of wa x and the writing apparatus used for it would be a bone or a stylus. On the other tip of the writing utensil would be a spatula to scrape away errors or to erase the whole image and is re-used again. After that process of â€Å"preliminary drawing† is finished, the drawing is then traced or illustrated meticulously on the vellum. Pinpricks and other markings are used to accomplish a great manuscript. Such work ethics can be seen with the fabrication of the Lindisfarne Gospels. Another new incorporation that can be seen in the sacred gospels is the introduction of â€Å"red dots†, as part of the page decoration which, was tedious work and needed to be done with patience and care. The sacred scriptures would also be composed of the Evangelists portrait, an image of a carpet made out of spirals and enamel work and finished off with a grand display. Other work methods can be seen through incomplete manuscripts that survived from that time. Most manuscripts usually were not composed of illustrations because they were mainly used for educational purposes and its only illuminations would be decorations on the initials. If there were manuscripts with full illuminations, it would be used for display purposes and be seen as an illustration book. That was the state of manuscripts during the Middle Ages, but great changes occurred towards the fabrication of manuscripts during Romanesque period. These changes included the incorporation of more illumination and decorations in the books and the study books contained some images, but they were not illustrated with colour. This tendency grew into the Gothic period where there were bigger image sizes but at least one if not many decorations around the page. Foliate patterns on elaborate boarders were the common fixings integrated in the manuscript. â€Å"A Gothic page might contain several areas and types of decoration; a miniature in a frame, a historiated initial beginning of a passage of text, and a border wit h drolleries.† A different artist was utilized to work on different part of the decoration. An artist had their own unique skill that they used when working on a certain piece of an image. A standardized form of Latin, which originated from Classical Latin, was used in the texts along with new formed words. Medieval Latin was most used in that time and was a common language used by the people of Europe. In fact, this language was commonly used by businessmen and scholars for communication, learning and administration purposes. The texts were usually incorporated first when it came to constructing an illuminated manuscript. Script depended on the style that were currently being used in society and the one that were most popular. Scripts such as Uncial and half-Uncial were introduced because of the ongoing development and usage of unique texts such as insular miniscule and insular majuscule. Before these texts were established, the Roman letters were used during the Middle Ages. Around the 13th century, black thick and solid letters were shown and it was made more in style around the Middle Ages. Around the 9th century, rooms made solely for writing became extremely popular and were apart of most monasteries. This room was called a scriptoria and it was there were most books were copied. This was a brutal job and it was shown through the hard work done by the monks. The process included the need to check for mistakes and to correct errors that have been made through the years. The copiers would need to study the text and script very carefully because one mistake would be a sin and they would be severely penalized. Other discrepancies such as poorly lit rooms, bad weather conditions and physical fatigue made this job even more difficult for the monks. There was also â€Å"no standard scholarly language†. Charlemagne decided to change the then current writing style and tried to make a standard method for writing. The writing style that society was used to at that time consisted to all uppercase letters and texts without interruptions and punctuations. There was no eviden t division between the words. This old writing style was the old un-spaced Roman capital script called â€Å"uncial†. Charlemagnes brilliant idea worked as it made copying and reading easier for everyone. This style of writing is called the â€Å"Carolingian Miniscule† and is still currently being used today. Unlike the older style, this new one had a separation between words and there was evident use of punctuations in the text. Charlemagne also made standards for Medieval Latin because there were evident changes in the Latin language during the last couple of decades. Different expressions, new phrases and words were developed and integrated into the language. Composing a manuscript included the copying of an old piece of literature, having a decorated picture and possessing fancy capital letters. This act was seen as a great accomplishment at that period. The sacred scripture and writings of the bible were transformed and transfigured into many different forms. Most ministers were illiterate and people who were not from the ordained clergy did not have access to these sacred texts. Charlemagne disliked oblivious priests who could not read nor comprehend their own scriptures. Charlemagne created laws and decrees that stated that clerics would loose their position and job in the office if they were illiterate. Bishops had to respect such demand and needed to be literate but there are some cases where bishops were not able to read and write. Charlemagne enforced a â€Å"standardized Vulgate Bible†, which was a common Benedictine Rule and a basic liturgy. However, in order to obtain such concept, he needed to have a â€Å"standardized written language†. Charlemagne found an orthodox churchman from England named Alcuin to help him gain a step closer to his schemes. Alcuin and his fellow monks examined many ancient classical scripts in order to find incentives for the new script. In consequence, the Carolingian miniscule was establishe d which was the unification of the small and capitalized letter. The Carolingian miniscule comprised of letters that possessed â€Å"the most decorative flourishes and the system of ligatures was eliminated.† As this style of writing dispersed into England during the 10th century and in Spain in the following century, Carolingian miniscule reformed to being the â€Å"written language of oppression and religious orthodoxy†. It established itself as the official script and literary hand and style of the Frankish region. Later on, scripts such as the ones of â€Å"Gothic†, â€Å"Roman† and â€Å"Humanists† preceded in time and thus making this script most commonly used today. Thus, Charlemagne took all these differences and transformations and added them to the new scholarly language which is known as Medieval Latin. Thus, the many advances of the Carolingian Renaissance is depicted through the new layout and fabrication of a manuscript, the use of illuminations and different types of illuminations being produced and the introduction of the Carolingian minuscule or Caroline writing. Charlemagne is seen as a great leader who has done many successful things for his people and kingdom. Though was not literate he tried and had a lot of perseverance. Depictions of Charlemagne wanting to be able to read and write are recorded throughout history. He would try and attempt to write everyday with wax tablets and even asked the help of men who were able to write. The Holy Roman Emperor would also leave notebooks and writing tablets underneath his people hoping that one day he will be able to become literate. However, it was simply too late for him to become literate because he needed to have practiced such skill since his youth. Though he was not literate he still had the ability to be a great leader. Charl emagne ruled individuals from different ancestry lines who were descendants of many races and who spoke languages that were unique from one another. Some of these individuals included the Romans, Goths, Lombards, Burgundians, Saxons, Franks and many others groups. Western Europe was filled with monasteries where several â€Å"national styles† of the cursive formations of Latin surfaced such as Merovingian, Visigothic, Germanic, and Anglo- Irish. Each party had a â€Å"monastery dialect† which was used by individuals to facilitate copying in an exclusive way and abides with each cloisters preference. His way of reconciling the many people and facilitating the hard work of the laborers made his excellent influence of the many changes he incorporated seen today. The ancient and valuable artifacts that are seen today are because of his ability to unite society and individual characteristics as one.

Huckleberry Finn by Mark Twain Essay -- civil war, blacks, freedom

Before the Civil War, slavery was what the people in the south considered the normal. It was all they knew. They had been taught that black’s where under the white people. The Black’s didn’t understand it, but to them it was a matter of life and death. They accepted it because they were scared of the consequences that followed. However, white people who helped the blacks were considered traitors. The blacks were stuck. They wanted freedom, but in the south it was almost impossible. If they ran and were caught they were killed and the people in the north were the only people who would help. Even the northerner had trouble helping a wide variety of blacks. Northerners tried, but they could never accomplish all that they wanted. One thing that was interesting was when southerners realized that blacks were human beings. Once they had this concept it was almost impossible to think of them as slaves or the workers. Slaver was a huge part of the south and once Huckleber ry Finn was published it showed some of the problems in the United States, including slavery. In Huckleberry Finn, by Mark Twain there are three scenes that I would consider my favorites: when Huck escapes from his dad, when King and Duke deceive a town and when Huck realized that Jim is a human being. In Huck Finn one of the turning points in the book was when Huck faked his death and met Jim on the island. Huck is locked into a cabin and his father periodically beets the poor boy. â€Å"Human beings can be awful cruel to one another.† His own dad beat him and chased him around the house trying to kill him. Eventually, Huck can’t handle it anymore, and has a plan. He won’t sit by and wait for his dad to kill him. The only way to prevent people from following him, Huck had to ... ...en we can learn to love them. Can you take the action and become similar to Huck Finn? Where is your heart? Works Cited Bilyeu, Suzanne. "Mark Twain's Bad Boy." New York Times Upfront 142 (2010): n. pag. Print. Discusses all that happened when the book was first released to the public. Hurt, Mathew. "Twain's Adventures of Huckleberry Finn." Explicator (2005): n. pag. Print. Discusses showed the character of Huck Finn. Michael, Green. "With Humor." Cobblestone 32 (2011): 36. Print. Shows how Twain and how he can manipulate words. Newell, Kate. "Authenticity in Adaptations of Adventures of Huckleberry Finn." Literature/Film Quarterly 41 (2013): 303. Print. It shows how the people can reject what they don't like. Wysocki, Barbara. "The Adventures of Huckleberry Finn." School Library 48 (2002): 87. Print. Shows what people should and how they should act.

Essay on Dream Deferred in Song of Solomon -- Song Solomon essays

The American Dream Deferred in Song of Solomon      Ã‚   Beginning with the first African American literary works through the more recent successes such as Toni Morrison's Song of Solomon the topic of literacy is almost inextricably connected to freedom and power. A closer investigation, however, leads the reader to another, less direct, message indicating that perhaps this belief in literacy as a pathway to the "American Dream" of freedom and social and financial success is contradictory or, at least, insufficient in social and cultural terms. In this way, African American literature reconstructs the "American Dream" into an even more complex "dream deferred."    Toni Morrison deconstructs the "American Dream" and the "literacy myth" in The Song of Solomon by deriding formal education and literacy while emphasizing oral family history. A most blatant ridicule of formal education comes to the reader in the story of First Corinthians Dead, the only character in the novel to attend college. First Corinthians finds that education made her "a little too elegant" (188), and that "Bryn Mawr had done what a four-year dose of liberal education was designed to do: unfit her for eighty percent of the useful work of the world," (189). At forty-two, First Corinthians is untrained, unmarried and unfulfilled, thanks to her college education.    Milkman, on the other hand, is not sent to college and is ultimately educated by the oral family history revealed by Pilate and the townspeople of Shalimar, Virginia. Milkman's freedom comes only after he breaks the chains of the "American Dream" myth his father is slave to and seeks out his history, his culture, and his identity.    Milkman's father, Macon Dead II, is certain that... ...eedom, independence and equality built on the successful negotiation of not just illiteracy, but of a history of social and cultural denial. Such is the nature of the dream deferred.    WORKS CITED Bloom, Harold, ed. Modern Critical Views: Toni Morrison. New York: Chelsea House Publishing, 1990. Graff, Harvey J. The Literacy Myth: Literacy and Social Structure in the Nineteenth-Century City. New York: Academic Press, 1979. McKay, Nellie, editor, Critical Essays on Toni Morrison, G.K. Hall, 1988. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Sapphire. Push. New York: Vintage Contemporaries, 1996. Peterson, Nancy J. Toni Morrison: Critical and Theoretical Approaches. Baltimore: Johns Hopkins UP, 1997. Rice, Herbert William. Toni Morrison and the American Tradition: A Rhetorical Reading. New York: P. Lang, 1996.

Essays on The Love Song of J. Alfred Prufrock: Another Analysis :: Love Song J. Alfred Prufrock

An Analysis of The Love Song of J. Alfred Prufrock "Prufrock" is a dramatic monologue, in which it is possible that the speaker is talking to another male, or just talking to himself; his alter ego. Throughout the poem Prufrock is too scared to make a move and seize the day because he keeps saying, "there will be time." His destiny is that he will be old and loveless, hence the irony of the title, because he cannot bring himself to articulate his emotions to another woman. This is actually a pathetic parody of a Lovesong because there is no one to listen to it. Prufrock fears that he will not be heard and this is manifested in the line that refers to the Sirens that sing to Odysseus to lure him to his death in the sea, but Prufrock fears that they will not listen to him.   Ã‚  Ã‚  Ã‚   The various allusions in the poem need to be understood to gain a better comprehension of what is going on. When he says that he "should have been a pair of ragged claws" this could be seen as a reference to Polonious' character in Hamlet, one who is getting old (a fear of Prufrock's) or it may be that he wants the brainless life of a little creature that scuttles along the sea and has no troubling finding a mate because it requires no effort He talks about the endless places to meet women, but it is no good because he and causes no anxiety in Prufrock because it is easy and primal.   Ã‚  Ã‚  Ã‚   The entire poem expresses his fear of women and the fact that he cannot successfully relate to them. He asks, "Do I dare? and, Do I dare? / Time to turn back and descend the stair" He still has time to go back to the party and take a chance, but he hesitates, and associates himself with Hamlet, who is also hesitant, but who finally decides to act in the end of the play.

4 Day Work Week

English 112 Monday 12/06/10 Proposal: Four Day Work Week I propose that we implement a four day work week over the conventional five day work week. 1938 was the year that the Fair Labor Standards Act was passed. This act stated that there was a need for a standardized work week, and that the new standard work week was to be eight hour days, five days a week. There need for this act stemmed from employers taking advantage of their employees and working them to many hours a day and to many days a week.The basis for the eight hour work day was really on nothing other than an idea that a twenty four hour day divided into three assumed eight hour segments sounded logical. One eight hour segment was for sleep, the second for work, and the third for recreational time. As for the idea of working five day work weeks with a two day weekend, who knows? There are a lot of reasons for switching to 4 day work week. All of these reasons promote the better well-being of the government and economy, t he businesses involved, and the individuals themselves. There would be less traffic on the roads.You could assume that with a third day off that more people would opt to stay home that day, or that if people went out it would not be in rush hour traffic at least. With less traffic, the pollutants that cars emit into the air would be lessened, which is also good for keeping tree hugging hippies off our backs. The fewer cars driving throughout the week would also help keep down the amount of road work that would need to be done. Paying for the labor, materials, and equipment necessary to maintain roadways is very expensive, and quite a lot of money could be saved if there were fewer cars out terrorizing road surfaces.With less traffic and fewer people driving throughout the week it is predicted that the number of auto accidents would decrease. This would inevitably lower insurance rates, both auto and medical, which would be more money in your pocket. Probably the most important and m onetarily valuable reason, as far as cars and travel are concerned, is the money that would be saved on oil and fuel consumption. Not just for individuals but for the American economy also as calculated: There are about 133 million workers in America. Around 80% of them get to work by driving alone in a car. The average commute covers about 16 miles each way.So let’s stop and do some math: 133,000,000 workers X 80% who drive alone = 106,400,000 single driver commuter cars each day. 106,400,000 X 32 miles round trip = 3,404,800,000 miles driven to work each day 3,404,800,000 / 21 mpg (average fuel efficiency) = 162,133,333 gallons of gasoline each day Each barrel of crude oil produces, on average, 19. 5 gallons of gas. (It is important to note that other products like kerosene and asphalt are produced from that same barrel) 162,133,333 / 19. 5 = 8,314,530 barrels of oil each day. What this shows is the impact a 4 day work week could have on crude oil imports.I’m talking about a 40% reduction in the amount of oil we need Monday through Friday simply by rearranging our work week (Newton, para. 2). The implementation of the four day work week would also have some healthy side effects in the workplace. Less people would take off work. By having a 4 day work week it could mean less absenteeism. The long weekend could mean less faux sick days on Mondays, it can also mean an extra day of rest if an employee is in fact falling ill. The overall pros for a 4 day work week reflect lower turnover, and a happier, less stressed work force (Magas, para. , 8). With a three day weekend you would have almost an equal amount of days off as spent at work. With such a system in place, people would be much happier. It would be better for the individuals as this would lower stress from their jobs, and better for the companies because content workers are better for business. An individual who is happier will be more productive at work. â€Å"As a result of the alternati ve schedule, researchers found that 60 percent of employees reported higher productivity, and 60 percent of residents reported improved citizen access. In terms of employee morale, there seems to be a very strong benefit,’ Facer said† (Peterson, para. 2). This would also lower employee turnover rate. People who are happy with their jobs do not quit them. These companies would not only make more money because of the increased productivity from happier employees, but from the money that would be saved not having to pay for cost of operation for five days. If businesses were only open four days a week then that would be one day that the lights, heat, and computers would not have to be turned on. The money made, and saved, by these businesses could e put back into the companies to help keep employees even happier. Some of the things they could provide with said money are better benefits, such as retirement plans and health insurance, more comfortable work environment, or ev en have things like at work childcare like some of the Japanese have done. Christopher Byron states in Time Magazine, â€Å"Though the way Japan manages its affairs is, in many respects, the unique outgrowth of the country’s historical experience, certain of its lessons can be applied in industrial economies everywhere, and particularly in the U.S† (para. 58). For companies needing to be open six or seven days a week they could have an overlapping schedule. An example of this would be Joe working Monday through Thursday, Sally working Wednesday through Saturday, and Eduardo Philippe Jr. working Friday through Monday. This overlapping schedule would allow for businesses to remain open up to seven days a week if needed while still allowing a four day work week for employees. Other business that do not follow the standard â€Å"nine to five† work week such as restaurants, would continue to run as they normally do.With a three day weekend, people would have more per sonal time. This time could be used to run errands that could not normally be done due to being at work. They could use this time to spend with their families. Keeping their kids out of daycare for that day they are not working could save them money. If they disliked their offspring, they could use a probably well-deserved break from the little terrorists. This time could be spent doing chores around the house, or just lounging around getting fat. In 2008 Utah implemented a four day work week for eight-teen thousand of its employees.They saw an increase in employee happiness as well as productivity as noted in Inc. : Two years ago, the state of Utah ordered 18,000 of its state employees to work four days a week, 10 hours a day, and to take Fridays off. More than three-quarters of employees reported a positive experience a year into this ‘4/10' program, according to a study by Brigham Young University management professors Rex Facer and Lori Wadsworth. They observed fewer sick days, reduced overtime costs, and savings on energy bills. Employees experienced fewer conflicts between work and family commitments, so their morale shot up.And they knew they only had four days instead of five to get their work done, so they became more productive (Vanden Bos, para. 1). We too could have this four day work week implemented. The first thing to do if you think this could be beneficial to your company is to see if your co-workers are on board with the idea. If so then the next step might be to see how this would align with your customers’ needs. Then you could devise a plan that would explain the benefits and drawbacks of implementing a four day work week, as to answer any potential questions your boss might have.You could write congress. Enough interest shown in changing the arbitrary standard work week could turn the heads of the government that makes these decisions. The last reason, which I saved for the end, even though out of place, is that a four day wo rk week would be badass. Who doesn’t want to have a three day weekend? I think Americans are tired of running themselves ragged every week just to get two days to recover in this flawed system. I say we implement the four day work week so that we can quit living to work, and start working to live. Works Cited Byron, Christopher. How Japan Does It. † Time Magazine. 30 Mar. 1981. Web. 2 Dec. 2010. Magas, Glenn. â€Å"Pros and cons of the four day workweek. † Helium. 2010. Web. 4 Dec. 2010. < http://www. helium. com/items/1676495-pros-and-cons-of-the-four-day-workweek> Newton, Aaron. â€Å"The 4 Day Work Week. † GroovyGreen. 20 Sep. 2007. Web. 3 Dec. 2010. Peterson, Janice. â€Å"Study finds four day work week optimal. † DailyHerald. 9 Jun. 2008. Web. 4 Dec. 2010. Vanden Bos, Peter. â€Å"How To Implement A Four-Day Work Week. † Inc. 7 Apr. 2010. Web. 3 Dec. 2010.